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Download Aesthetic Communication by Ole Thyssen PDF

By Ole Thyssen

ISBN-10: 0230245927

ISBN-13: 9780230245921

This ebook bargains with the organizational use of aesthetic capability. in keeping with the concept that businesses are platforms of communique, it truly is proven that consciously or no longer, corporations have continuously used aesthetic ability to enhance their conversation.

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Example text

Intuitive and reflective enjoyment can be two phases in the story of an observer’s encounter, from the rapture of love to the intimacy of marriage. And both can change slowly over time. Many receivers refuse to allow their intuitive enjoyment of a work to be transformed by this gruelling process in which a work is ‘reflected upon to death’, as they say, or winds up in ‘the creative bookkeeping of over-interpretation’. And many works do not survive the shift from intuitive to reflective observation.

The rhythm among many forms of attunedness itself helps attune the observer, so the work acquires a special time pattern. Rock music shifts between hard and soft numbers, action films love to shock with sudden transitions from idyll to horror, and a speech can shift between appeals to swooning and energetic beauty and, thus, fulfil the longing for creamy passivity and crystalline activity.

From COW to COWL to SCOWL, there is a shift from one space of meaning to the next. Each word is a centre in a web of associations that contains a magnetism not just to other words but to memories and actions. com - licensed to ETH Zuerich - PalgraveConnect - 2011-03-08 The sensed, the imagined and the attuned contributes to the meaning of the word. The word TAIL, which is appropriate in the context of COW, is inappropriate or only metaphorically appropriate when used about SCOWL, where the scowl’s ‘tail’ might be the downturn at the corners of a mouth in disapproval.

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Aesthetic Communication by Ole Thyssen

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